Design Director for diverse Sears and Kmart brands in charge of development of creative concepts in support of defined customer experiences. Created high-level seasonal in-store look and feel for both brands. Above: seasonal boxes, gift wrap and stickers using images from a vintage Sears catalog.
For this project I was tasked with "Turning the store into a magazine". I created signage representative of editorial pages with stories and sections such as "Divine Inspiration" and " Working Wonders" enabling cross merchandising and customer engagement. Pages of the "magazine" would sign different areas of the store including a cover and contents page.
Art directed and designed a number of Press Kits for the Kmart brand.
Screens for a kiosk designed to help customers choose appliances in Sears stores.