As a Creative Director for DIRECTV's in house creative agency I worked directly with business owners to create and implement cutting-edge marketing concepts. I managed day-to-day design and production of circulars as well as mentor, inspire, drive creative leadership and foster innovation and collaboration throughout the team.
I created new and innovative formats to increase customer engagement. Various formats included a folded 3-D van, pop-up, die-cut, gate fold, iron gate fold, french fold, one-sheet and calendar folds.
I was challenged to maximize the customer base and gain measurable response forecasting and intelligence through regular reconcepting and redesigning of "Control Busters".